The live-streamed Leeds Beckett against Exeter Super Rugby fixture will become a rainbow laces special on November 28, as part of British Universities and Colleges Sport's (BUCS) support for the ongoing campaign by Lesbian, Gay, Bisexual and Transgender (LGBT) charity Stonewall.
This will include all players, coaches and commentators showing their support.
BUCS has declared its backing for the campaign being run by Stonewall from November 17 to December 7.
It is encouraging its members to display their support for the campaign by purchasing and wearing the rainbow laces in their BUCS fixtures and activities.
Vince Mayne, chief executive of BUCS, expressed the importance of supporting the rainbow lace movement.
"As identified within the inclusion strand of the BUCS strategy, BUCS are committed to making activities, programmes and opportunities accessible to all members, staff and students," he said.
"Stonewall's rainbow lace campaign highlights an important message, that sport at all levels should be inclusive, accessible and equal to all.
"It is this message that we are proud to champion across our institutions."
Stonewall's director of sport, Kirsty Clarke, added: "It's great to see UK sport banding together in the biggest-ever show of support for LGBT people in sport.
"But it can't just be the national bodies making this statement.
"We need every sports fan to do the same and commit to stand up as an ally to LGBT people in their sport and beyond."