In 2015, the International Judo Federation (IJF) launched a series of movies called Judo for the World (JFTW) to illustrate how judo can change the lives of young people around the globe.
Focusing on the educational dimension of the sport, the JFTW series features children and young adults as well as "big names" of the sport, whose lives have been deeply impacted by judo.
Each movie, which are five to six minutes long, focuses on different characters and shows them not only on the tatami but also in their daily life and environment, with their friends and relatives.
An artistic and original approach was chosen in a bid to emphasise the stories.
The movies are promoted on social media, integrated into the IJF event highlights, and proposed to all television stations broadcasting judo.
All episodes are set to be brought together within one single 26-minute film.
In March 2020, a film was released about judo in South Africa.
The film focuses on the Hillbrow neighbourhood, which is infamous for its high level of crime.
Recently, the IJF and Judo South Africa partnered up to initiate a large-scale programme with the support of local authorities, non-governmental organisations and the United Nations High Commissioner for Refugees.
Roberto Orlando of Italy, a graduate of the IJF Academy, is the coach and mentor of the programme.
In January 2020, a film was released focussing on Jordan.
It covered a trip made to the former Edomites capital of Buseira, which has produced most of the Jordanian national team despite being home to just 30,000 people.
Judo was first introduced to the desert town in 2003 by people who had learnt the sport in the army.
Since then, Buseira has turned into a breeding ground for talent and there is a judo club in the centre of town.
In December 2018, the IJF visited the far north of Canada and met with indigenous people who are practicing judo. People from various communities came together to train in some of the country’s most isolated areas.
The IJF also visited Canadian city Montreal, where a Grand Prix event was held in July 2019. They met London 2012 Olympic bronze medallist Antoine Valois-Fortier and passionate judoka Sarah Mazouz.
In August 2018, the IJF went to meet the Maddaloni family in the heart of the popular Scampia neighbourhood in the Naples area of Italy.
Confronted with serious social problems, the local population faces a sometimes complicated life.
The Maddaloni Dojo is a major player in social peace.