Sponsor News






BMW confirm 10 more athletes for its 2012 Performance Team

By Tom Degun

Rebecca Adlington with medal and flag_9May 15 – BMW has announced the involvement of a further 10 world-class athletes to its BMW London 2012 Performance Team with double Beijing 2008 Olympic swimming gold medallist Rebecca Adlington (pictured) and double Paralympic wheelchair racing champion David Weir signing up for the project.









Sainsbury's keen to continue School Games sponsorship

By Tom Degun

Yolanda_King_at_UK_School_GamesApril 12 - Justin King, the chief executive of supermarket giant Sainsbury's, has revealed that his organisation is looking to continue its affiliation with school sport by sponsoring the new School Games, which will be inaugurated at the Olympic Park in Stratford just two months ahead of the London 2012 Olympics.

ESA to hold London 2012 sponsorship forum

By Tom Degun

European_Sponsorship_AssociationApril 12 - The European Sponsorship Association (ESA) is set to hold an Insights Forum in London on May 5 which focussing on the impact of the London 2012 Olympics and Paralympic Games on the sponsorship industry.