Vivo has already sponsored Brazil's men's and women's national football teams since 2005, and had ties with national governing bodies for surfing, cycling and motor sport.

Its work with the COB is set to cover major events including the South American Beach Games in the Colombian city of Santa Marta starting on Friday (July 14) and running until July 21 and the Santiago 2023 Pan American Games from October 20 to November 5 in Chile.

The Brazilian Olympic Channel's feeds are also set to be broadcast via Vivo Play.

Brazilian Olympic open water swimmer gold medallist Ana Marcela Cunha and Tokyo 2020 women's 400 metres hurdles bronze medallist Alison dos Santos are due to serve as Vivo ambassadors as part of the agreement.

COB President Paulo Wanderley welcomed the partnership with Vivo.

"Having the support of an internationally renowned company such as Vivo is very important for the Brazilian Olympic movement and endorses the work of excellence that has been done in recent years," he claimed.

"I am sure that we will have a successful journey towards the Olympic Games in Paris 2024 and Los Angeles 2028."

Vivo's director of brand and communication Marina Daineze believes the company and the COB are a good match.

"Vivo believes that sport is a powerful tool for social transformation and expands its operations in this territory nationwide with the sponsorship of the Brazilian Olympic Committee," Daineze said.

"The values that permeate Olympic sports, such as respect, excellence and equality are also in our essence."

Brazil became the first South American country to host the Olympic Games in Rio de Janeiro in 2016.

It achieved its best-ever performance of seven golds, six silvers and six bronzes at Rio 2016, and followed it with the same number of golds and silvers plus eight bronzes at Tokyo 2020.