Swiss sporting goods company Ochsner Sport became the official supplier of next year's Winter World University Games in Lucerne.
Ochsner Sport is now a bronze partner of Lucerne 2021 and will provide uniforms for the Organising Committee and volunteers.
Merchandise items are also set to be produced for spectators to purchase.
"Ochsner Sport and the 2021 Winter University Games combine a passion for winter sports," said Lucerne 2021 managing director Urs Hunkeler.
"We are delighted to have Ochsner Sport as an experienced partner at our side."
Ochsner Sport is a well-established company in Switzerland and provided the clothing for the country's athletes at the Pyeongchang 2018 Winter Olympic Games.
"Switzerland is our sports field," said Ochsner Sport head of team sports Sascha Heyer.
"That's why the partnership between Ochsner Sport and this unique multi-sport event in the heart of Switzerland is a perfect fit.
"As the largest sports equipment supplier in Switzerland, we would like to support the Winter University Games with our expertise and many years of experience."
Lucerne 2021 is scheduled for January 21 to 31, with around 1,600 athletes competing across 10 sports.