The International Cricket Council has announced that it will raise funds for children in cricket playing nations with activities and events throughout the ICC Men’s Cricket World Cup being staged in England and Wales from May 30 to July 14.
ICC Cricket for Good, in partnership with UNICEF, has announced a campaign with the hashtag #OneDay4Children that will take place throughout all 48 scheduled matches, peaking with a day of celebration during the England v India game at Edgbaston on June 30.
The money raised will support UNICEF’s work in cricket playing nations to help children learn to play and be healthy.
Former England captain Nasser Hussain, who is the #OneDay4Children ambassador, and England all-rounder Chris Woakes launched the tournament-wide campaign focused on bringing the world of cricket together as one team to help build a better world for every child.
David Richardson of the ICC said: “As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy.
“This is our most ambitious charity project to date and we know that cricket’s one billion fans will come together to help build a better world for every child.
“Our partners have got right behind #OneDay4Children, with global broadcast partner Star Sports ensuring it will be seen by hundreds of millions around the world, whilst locally in the UK Sky have also committed to promoting it to their viewers.
“Booking.com and Gray Nicolls have committed to a significant donation whilst our other global partners are working on in-venue activations and promotions to drive fundraising ensuring our #OneDay4Children match really captures the imagination of cricket fans.”
Steve Elworthy, ICC Men’s Cricket World Cup 2019 Managing Director, commented: “#OneDay4Children is such an important tournament wide campaign which we are extremely proud to be delivering.
“We have a unique opportunity while the eyes of the cricketing world, and beyond, are watching, to show how we can harness the power of the fans to help support the wonderful work UNICEF do for children across the globe.”
Mike Penrose, Executive Director at UNICEF UK, said: "We are delighted to see the world of cricket unite for #OneDay4Children at the ICC Cricket World Cup 2019. Players, teams and one billion cricket fans will come together for Unicef.
“The money raised through #OneDay4Children will support Unicef’s work to help children learn, play and be healthy through cricket.
“It is a shared belief that cricket has an incredible power to raise vital funds and inspire and empower millions of children."