More than 620,000 people are estimated to have taken part in World Snow Day ©FIS

An estimated 620,000 participants in 42 countries took part in World Snow Day, the International Ski Federation (FIS) have claimed.

More than 600 events were staged on all five continents.

These included an event in Peru, featuring activities on sand dunes, and in Norway where 100 resorts across the country provided free lift passes.

In Asia, one of the most popular events was in China with 20 events throughout the country. 

The aim of the annual World Snow Day is to get as many children and families as possible outside to explore, enjoy and experience snow sports.

Every year, World Snow Day has enjoyed steady growth in the number of events and participants.

The event is part of the FIS "Bring Children to the Snow" campaign, which aims to increase participation in snow sports among the next generation.

World Snow day was celebrated in 42 countries, including Peru, where activities took place on sand dunes ©FIS
World Snow day was celebrated in 42 countries, including Peru, where activities took place on sand dunes ©FIS

“To see once again over 600 events take place is a very good sign for winter sports,” said FIS President Gian Franco Kasper.

“It shows the young generation is interested in winter sports and that events for the youth are the way to everyone enjoying snow sports in the future.”

World Snow Day is traditionally held on the third weekend of January.

This year, the event is expected to break all previous records for communication with the World Snow Day message expected to reach over 100 million people.