Sponsor News


Rogge backs Dow Chemical over Olympic sponsorship

By Duncan Mackay in Lausanne

Jacques Rogge_in_front_of_Dow_Chemical_logoDecember 7 - Dow Chemical's sponsorship of London 2012 has been backed by Jacques Rogge (pictured right), the President of the International Olympic Committee (IOC), who has warned that calls in India for a boycott of the Games are harming the country's athletes. 




Cadbury releases latest London 2012 song

By David Gold

Shanaze ReadeDecember 3 - Cadbury has released a re-mixed music video of the classic 1980s Spandau Ballet song "Gold" as the latest part of its Keep Singing Keep Team GB Pumped campaign ahead of the London 2012 Olympic and Paralympic Games.

Coca-Cola to create Olympic Park Pavilion

By David Gold

Pernilla _Asif_with_Coca-Cola_Beatbox_modelDecember 2 - Coca-Cola has announced plans to create an innovative pavilion for the Olympic Park through its Future Flames campaign, which will recognise and reward contributions made by youngsters every day.








EDF unveil London 2012 athlete ambassadors

By David Gold at Tower Bridge in London

team edf_23-11-11November 23 - London 2012 chairman Sebastian Coe joined EDF Energy, the official electricity supplier of next year's Olympics and Paralympics, for the unveiling of Team EDF - their 36 strong line up of athlete ambassadors from the UK, France, Poland and Hungary here today.