August 14 - After a disappointing performance at London 2012 Badminton England are already planning ahead to the Rio 2016 Olympic Games following the announcement of Jakob Høi (pictured) as their head doubles coach.
Høi has been the national head coach in Germany, specialising in men's and mixed doubles.
His arrival could help mixed doubles pair Imogen Bankier and Chris Adcock, ejected at the first round at London 2012, improve their medal prospects not just for Rio, but also for the Glasgow 2014 Commonwealth Games, although they will not be competing as a pair.
Bankier will be particularly keen to be competitive at what will be her second home Games in a row.
The pair were Britain's best medal hope at the Games, but the world silver medallists came up short as China dominated the event.
Britain failed to qualify a single athlete for the knock out stages of the tournament.
Performance director Jens Grill said: "We feel Jakob is the right man to lead our doubles players to the next level.
"We have players in the world's top 20 but we have seen during the Olympic Games that our players still need to move to a higher level.
"We are confident Jakob can take them to that level while at the same time bringing on the other promising doubles players coming through.
"We have more big challenges ahead with the Commonwealth Games in Glasgow in 2014 and the Olympics in Rio in 2016.
"It is crucial to get Jakob involved at the very start of this new phase.
"We have seen what Jakob has done with Germany, who are the most improved European nation over the last three or four years.
"We want him to bring that drive to the GB programme.
"He is an outstanding coach and will be an excellent addition to the team we are building for the next Olympic cycle.
"He will be directly responsible for the doubles disciplines, allowing Kenneth Jonassen to focus fully on our men's and women's singles."
Høi, who also enjoyed great success with Denmark's youth national team in the past, will be in his position by the autumn, Badminton England said.
"I am motivated by people with a goal, and at best an ambitious goal," Høi said.
"From meetings with players, managers and coaches of Badminton England it has been confirmed to me that I will meet a great organisation, a great team, and not least, a great potential of players.
"The attraction for me is to work in and influence the training environment, the culture and the individuals on a daily basis.
"By doing so we will get a chance to make good results better.
"I already have quite a good idea about the individual strengths and points of development for several of the players.
"I will be attacking all areas of development and once I get started at Milton Keynes I will be presenting them with a game plan to take them towards our targets."
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February 2012: British Badminton gets tough in London 2012 build-up
May 2011: Grill appointed Badminton England Performance Director
December 2010: Badminton England chief executive vows to turn sport around for London 2012
December 2010: British badminton head coach quit because he was not allowed to do job
December 2010: Another blow for British badminton as head coach quits