Ritchie replaces former Northampton player and coach and UK Sport chief executive John Steele, who was controversially dismissed from the post in June, with his appointment confirmed by the RFU Board of Directors today.

Ritchie, who has been Wimbledon chief executive since 2005, oversaw the process that put a new roof on Centre Court, and will leave just before it plays host to the tennis tournament at London 2012.

He also has a background in football having been a director of both Wembley Stadium and the Football League.

"I believe English rugby has a very bright future, culminating in a home World Cup in 2015," said Ritchie.

"I am determined to help rugby create a legacy from the tournament that will benefit the sport for generations.

"I am very proud to be taking up the role of chief executive at the RFU and am excited about the chance to further develop the potential that the RFU and the game offers.

"The opportunity to lead an organisation which I know has so many dedicated, talented people is one I relish."

England's rugby team crashed out in the quarter-finals of the World Cup to France, but were perhaps embarrassed more so by off the field squad antics, which involved a series of incidents such as dwarf throwing during the tournament.


Coach Martin Johnson (pictured left) has since quit and England's record points scorer Jonny Wilkinson (right) this week hung up his boots at international level.

With the next World Cup being hosted by England in 2015, Ritchie will be tasked with overhauling the organisation and ensuring that the 2003 world champions can improve on their display in New Zealand.

RFU Board member Ian Metcalfe, who was appointed to lead the search for a new chief executive, said: "A very strong field of candidates applied for this post, which clearly reflected the high level of interest.

"There was an excellent shortlist and we are confident that we have the very best person for the role of chief executive to take the RFU and the game in England to the next stage of its development.

"Ian clearly demonstrated the required knowledge and capabilities across a broad range of areas.

"He was the standout candidate with his combination of business acumen, leadership qualities and background in sports administration.

"We could not have wished for a better candidate, who is so highly respected across sport and the business sectors."

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