The new suburb will be called Chobham Manor, Eastwick, Marshgate Wharf, Sweetwater and Pudding Mill.

Among the names rejected among the 2,000 entrants who entered a competion open to the public were Redgravia, a mixture of Redgrave and London's exclusive Belgravia district, which had been suggested in honour of Sir Steve's five successive Olympic rowing golds.

Hoy Gateway had been another contender, this time aimed at forever linking Sir Chris, a four-time Olympic cycle champion, with the district around the Velodrome.

A panel of industrial and social experts, and local representatives, plumped for traditional names which closely link the sites in Stratford with their historical past, the Olympic Park Legacy Company (OPLC) said.


Chobham Manor, in the north-east of what will be called the Queen Elizabeth Olympic Park after the Games, was suggested by Gary Davidson-Guild from Lambeth as a reference to Chobham Manor and the Manor Garden Allotments.

This will be the first neighbourhood to be developed.

It is located between the VeloPark and the Athletes Village.

East Wick, in the north-west of the Park, was suggested by Oliver O'Brien of Hackney because it is east of Hackney Wick.

Sweetwater, in the west of the Park,  was suggested by Kevin Murtagh of Reading as a reference to the area's former sweet factory, along with its waterways.

This is near the Old Ford area, in the south-west of the Park.

Marshgate Wharf, in the south-east of the Park, was suggested by Stephen Davies of St Albans as a reference to the original marshes in the area.

Marshgate Wharf will be between Stratford City and the Stadium, to the south-east of the Olympic Stadium.

Pudding Mill, in the south of the Park, as suggested by Dave Arquati from Wandsworth after the area's historic connection to the Pudding Mill River.

This is near Pudding Mill Lane Station.

The neighbourhoods will open in phases to the public from 2013, with families moving into the first homes in 2015.

"It's great that these new neighbourhoods will have the stamp of Londoners firmly imprinted upon them, thanks to the enthusiasm and inspiration of those who entered and judged this competition," said London Mayor Boris Johnson.

"The new names reflect not only the rich industrial history of this quarter of London but also the new future which has been secured by the Games.

"Congratulations to all the winners, who have truly taken ownership of the 2012 Games and who will be intrinsically linked to the Queen Elizabeth Olympic Park forever."

The judges made their final choices from a 30-strong shortlist.

This had already been whittled down from the suggestions from people who had entered the OPLC's Your Park, Your Place competition.


They had been asked to come up with imaginative suggestions based on the future designs of the neighbourhoods, the Olympic Games itself and the historical uses of the various areas such as gunpowder mills and former factories.

The shortlist had been drawn up by the Boroughs, the OPLC and the emergency services based on factors including the character of the area, historical referencing and their relation to the area's diverse communities.

Representatives from the Government, the neighbouring Boroughs, Wessex Archaeology, a young athlete from Newham Academy, developer Argent Group and a member of the Legacy Youth Panel from Hackney were among the judging panel.

The neighbourhood sitting between the VeloPark and the Athletes Village in the north-east of the Park will centre around 800 new homes and 3,000 square metres (32,291 sq ft) of community and ancillary facilities.


This will include a polyclinic, two nurseries and a community centre.

The other four neighbourhoods will accommodate up to 8,000 new homes, supported by a network of new schools, nurseries, health centres and community spaces, sitting alongside the sporting venues, four miles of waterways, cultural attractions and open spaces.

"Today the public has given a new piece of London its identity, where communities will grow in five new neighbourhoods, alongside the spectacular venues and open spaces created for the Games," said OPLC chief executive Andrew Altman.

"Our Your Park, Your Place competition has proved to be a great way for people to get involved with our plans to develop the future Queen Elizabeth Olympic Park over the next 20 years."

Contact the writer of this story at [email protected]


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