By Tom Degun

absolute_radio_lloyds_tsb_26-07-11July 27 - Lloyds TSB, the official banking and insurance partner of London 2012, has signed a deal with Absolute Radio for a one-day on-air promotion to mark the One Year to go Gountdown to the Olympics.


Absolute Radio presenter Russ Williams will host a special countdown show from the Olympic Park in Stratford that will feature interviews with key figures involved in preparations for the Olympics, including London 2012 chairman Sebastian Coe and Mayor of London Boris Johnson.

The special broadcast will be promoted across the Absolute Radio network, which includes digital stations Absolute Classic Rock and Absolute 80s as well as the core Absolute Radio.

Chris Goldson, commercial director at Absolute Radio, said: "We're thrilled to be part of the One Year to Go Campaign and it's equally exciting to be able to showcase Lloyds TSB as an official London 2012 partner on our station.

"It's a genuine honour for us to be playing such a high profile role in the day's celebrations at the Olympic site itself."

Lloyds TSB are one of the three presenting partners of the Olympic Torch Relay - alongside Coca Cola and Samsung - which will travel across the United Kingdom next year before lighting the flame at the Olympic Stadium at the Opening Ceremony on July 27, 2012.

Today will see an early preview as 17-year-old Jordan Dalrymple, a London 2012 Olympic volleyball hopeful and one of Lloyds TSB's local heroes will deliver the Olympic Torch to the Olympic Park.

Discussing their involvement in the Torch Relay, Sally Hancock, the director for London 2012 partnership at Lloyds TSB, said: "We see this as a unique and exciting opportunity for us to deliver our vision of inspiring and supporting young people, customers and communities by taking the Olympic Torch Relay to people's doorsteps across the UK."

Meanwhile Absolute Radio listeners will also have the chance to win pairs of tickets to the London 2012 Olympic Games through on-air competitions, while more tickets will be offered through the Absolute Radio website.

A special page on the Absolute Radio website will also offer editorial endorsement of Lloyds TSB, images, logos, links to Lloyds TSB's website and an embed of the latest Lloyds TSB TV advert.

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