Rock-It Cargo is renowned in its extensive freight services particularly in concert and event touring, serving U2, PINK, The Police, Boeing, APR Energy, Cirque Du Soleil and the PGA Tour.

Rock-It Cargo is the sixth Series partner, titled as "Official Transport Logistic Services of the Dextro Energy Triathlon ITU World Championship Series".

Marisol Casado, the ITU President and an IOC member, said: "It is our great pleasure to have partnerships with such a professional logistic partner.

"Rock-It Cargo has a great reputation in the concert touring industry and we are delighted to tie in with them on the Series events worldwide."

Andreas Mattick, managing director of Rock-it Cargo Germany GmbH, said: "Similar to the needs of a triathlon athlete, a sport logistics provider also requires persistence, focus, a good strategy and a strong will to achieve their targets.

"That's why we're extremely pleased to support the Dextro Energy Triathlon ITU World Championship Series."

Entering its third year, the Dextro Energy Triathlon ITU World Championship Series is the premier triathlon series in the world and the most competitive.

Athletes compete in seven Series events vying for the title of ITU Triathlon World Champion.

In 2011, the series will be staged in seven world-class sites.

Starting off in Sydney in April and touching down in Yokohama, Madrid, Kitzbühel, Hamburg, London and finishing in Beijing for the Grand Final in September.

Paul Coleman, the managing director of ITU World Championship Series, added: "ITU is keen to establish win-win partnerships with global brands, and the new partnership with Rock-It Cargo is an excellent showcase demonstrating the Series as a major sport platform."

Existing partners and sponsors of the Dextro Energy Triathlon ITU World Championship Series are: Dextro Energy, Suunto, Skins, Specialized and Laureus Sport for Good Foundation.