Images of the new logo were displayed on the LED screens inside THE LUME at the Melbourne Exhibition and Convention Centre at the launch party staged just hours after a decision was made to change the International Swimming Federation's name to World Aquatics.

"A world united by water for health, life and sport" was also revealed as World Aquatics' new slogan as the global governing body for swimming, artistic swimming, open water swimming, diving, high diving and water polo looks to unit all six of its disciplines under the new name.

Britain's triple Olympic champion Adam Peaty, Romania's teenage swimming sensation David Popovici and South Africa's London 2012 gold medallist Chad Le Clos, who are set to compete at this week's World Swimming Championships in Melbourne, were among the athletes present at the launch party.

Annabelle Williams, a Paralympic swimming champion who is a member of the Swimming Australia Board, hailed the name change as the start of a "exciting new era" for the sport during her opening address.

Al-Musallam then delivered a video message where he stressed the importance of engaging with a "wider audience" and claimed that the new name will make the organisation "better prepared for an exciting future".

"FINA is a name that has served us well over the past 114 years but time has changed and we all have to adapt to the change of the modern world and our federation is no different," said Al-Musallam.

"FINA was not a name that represented the whole of our aquatics community, it was formed as a federation to represent swimmers.

"The world has changed, and we have changed.

"It was important for us to find a name that represented all of our aquatics family.

"It’s not a decision that we have taken lightly."

The World Aquatics logo includes building blocks aimed to emphasise the body's "global reach" with six circles representing its disciplines and five lines for its continents.

They come together to form a globe in a bid to symbolise the "unity" of large and small countries and teams.

Al-Musallam said the message was "loud and clear" that the International Federation needed to change its name after conducting a consultation.

"We need a clear vision," said Al-Musallam.

"What are our objectives? 

"What are our goals? 

"What do we want to achieve together?

"This will be our new vision - a world united by water for health, life and sport- and our mission will be to enable the world to practice, participate, compete and benefit from aquatics sport.

"We should be very proud of the past.

"We should look back on 114 years of FINA with great satisfaction and so many happy memories however as President it is my responsibility to focus on the future.

"We need to engage with a wider audience both young and old.

"We need to make every single aquatic athlete feel good in our aquatics family.

"We need to give opportunity to all.

"With the name of World Aquatics we have a new beginning.

"It’s a fresh start based on a great history with FINA but with a new name which will make us better prepared for an exciting future."

Balázs Fürjes, a FINA Bureau member who was chairman of the Budapest 2022 Organising Committee, spoke of his delight at the rebranding of the organisation.

"The new World Aquatics is the most inclusive International Federation - now the name represents all the disciplines and we have the highest participation of female leaders in the Bureau, close to 40 per cent," Fürjes told insidethegames.

"Soon we can reach 50-50.

"The future is just being started at rapid pace in aquatics."