The Commission is co-chaired by GEF Board members Chris Overholt, President and chief executive of Toronto-based OverActive Media, with more than 20 years of experience in global sports and entertainment, and Chong Geng Ng, President and founder of the Singapore Esports Association (SGEA), which claims to be a leader in technology innovation and development.

The DTIA Commission gathers a collective of technologists, scientists, entrepreneurs, futurists, gaming and systems engineers, and the United Nations International Telecommunication Union (ITU).

"The future of sports and entertainment lives at the intersection of gaming, sport, music, and technology," said Overholt, the former chief executive of the Canadian Olympic Committee.

"The most successful sports properties and organisations will be the ones who adapt best and fastest to this new mashup culture reality.

"The leading voices on our Commission are working hard to lead the digital change needed to attract bigger audiences and younger fan bases."

Chong Geng Ng added: "Our new reality is that esports, traditional sports, and gaming are converging rapidly, accelerated by the significant development in extended reality  technologies –creating new opportunities for sports to engage their millions of participants and fans in the new and evolved digital world.

"The Global Esports Federation and our interactive technology partner, Refract, are helping to create a shared knowledge-bridge between the powerful history and foundations of traditional sport and the dynamic rise of esports."

The DTIA Commission facilitates a global dialogue series and various focus groups to increase awareness and drive innovation in the realms of advancing the benefits of artificial intelligence, supporting health and wellbeing, gender equality, and the future of education.