The U.S. Ski and Snowboard Association (USSA) and Clif Bar & Company have announced a new partnership. 

Under the deal, CLIF BAR® will become official energy food of the U.S. SkiTeam, U.S. Snowboarding and U.S. Freeskiing. 

As part of along-term sponsorship, USSA team athletes will be energised on course and throughout their workouts with Clif Bar’s portfolio of nutrition, including CLIFBAR® energy bars, CLIF® Organic Energy Food and CLIF® BLOKSTM energychews. 

Clif Bar will also be on the slopes with sampling and on-hill branding starting in the 2016-2017 season.

“Since 1992, Clif Bar has supported athletes who embrace the entire athletic experience –from training, racing and community involvement – and want to share it withothers,” said Gary Erickson, founder, owner and co-chief visionary officer atClif Bar & Company. 

"As a company that is passionate about winter sports,we are honored to add the USSA to Team CLIF BAR and help these world class athletes achieve their goals."

Clif Bar willsupport the USSA through the 2018-2019 season and will have a presence a tmultiple USSA competitions, including the U.S. Alpine Championships in Maine and freestyle events in Lake Placid, New York, and Steamboat Springs, Colorado.

"We always look for partnerships where our brand values align to help us reach our ‘Bestin the World’ goals,” said Michael Jaquet, chief marketing officer of USSA. 

"In working with the CLIF brand, we’ve been blown away by their product line and their desire to help tell our story. 

"Sharing this vision of energizing athletes nd giving them what they need to perform at their best made this partnership a no-brainer."