Participants at SPORTELAsia 2016 in Singapore gather in the exhibition hall ©SPORTEL

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FIGHT GLOBE, a leading sport marketing, media and management agency which connects combat sports, businesses, people and brands, were among the exhibitors ©SPORTEL

As were Tencent, a Chinese investment holding company ©SPORTEL

Christian Karembeu, a 1998 FIFA World Cup winner with France was one of three sports celebrities present ©SPORTEL

He was joined by Fernando Sanz (left), a retired Spanish footballer and now ambassador of La Liga, and Shen Yanfei (right), a Chinese-born table tennis player who now represents Spain ©SPORTEL

The first panel session of the convention assessed whether subscription or non-subscription models are the future for providing sports media content in China ©SPORTEL

SPORTEL chief executive Laurent Puons (left) and International Equestrian Federation commercial director Ralph Straus (right) welcomed participants to the meet and greet party at the Shangri-La Hotel ©SPORTEL

Beatrice Lee, the Asia Pacific managing director of international media rights company MP & Silva, gave her thoughts on the opportunities for the sports media industry in Southeast Asia ©SPORTEL

The future of sports content delivery was discussed on day two, providing attendees with an overview of both virtual reality and UHD ©SPORTEL

La Liga President Javier Tebas delivered a presentation which looked to demonstrate how Spain's premier football club competition is meeting its objective of creating value and of taking itself to every corner of the world ©SPORTEL