Tokyo 2020 today announced Nippon Telegraph and Telephone (NTT) Corporation as its first Gold Partner in a multi-million dollar deal.
The company, based in the Japanese capital, will become the Official Telecommunications Services Partner of the Olympics and Paralympics.
Tokyo 2020 is reportedly charging companies JPY¥15 billion (£80 million/$128 million/€110 million) to become top tier domestic partners as they seek to raise at least JPY¥150 billion (£840 million/€1.3 billion/$1.1 billion) in revenue through the programme.
NTT is ranked 29th in the Fortune Global 500 and is the largest telecommunications company in the world in terms of revenue.
The Japanese Government, who set the company up in 1952, retain a third of its ownership having privatised it in 1985.
The group employs more than 240,000 staff working in 79 countries, under the leadership of President and chief executive Hiroo Unoura.
"Today, I am delighted to announce that we have concluded a contract with the NTT Group, and it is a great pleasure to welcome the group as Tokyo 2020's very first Gold Partner," said Tokyo 2020 President Yoshirō Mori.
"NTT has a long and distinguished history of connecting people across the length and breadth of Japan, and it is my earnest wish that we will be able to work together to further strengthen bonds between people and ensure that we deliver a successful Olympic and Paralympic Games in 2020."
The deal ensures that NTT will maintain its record of having been involved in every Olympics to be staged in Japan.
They provided a variety of telecommunications services for Tokyo 1964, the only other occasion the Summer Olympics has been held in Japan.
They were also involved in the two Winter Games to take place there, Sapporo in 1972 and Nagano in 1998.
"With the rapid evolution of ICT (information and communications technology), the Tokyo 2020 Olympics and Paralympics require telecommunications convenience to be accompanied by safety more than ever before," NTT said in a statement
"In addition to helping make the Games' telecommunications safe, secure, and welcoming, NTT is taking advantage of the Group's telecommunications related security technologies and its telecommunications service infrastructure inside and outside Japan, endeavoring to act as a 'Value Partner' in providing an unprecedented level of hospitality to the Tokyo 2020 and other relevant organisations, as well as competitors and guests from Japan and overseas."
In addition, NTT DoCoMo, the company's mobile telephone division, is already one of the Japanese Olympic Committee's main sponsors.
NTT is expected to be the first of a number of blue-chip Japanese companies to sign-up as sponsors for Tokyo 2020.
Among the other companies Tokyo 2020 are reportedly in negotiation with are Toyota, the world's largest largest automobile manufacturer, and brewer Asahi.
Contact the writer of this story at [email protected]
January 2014: Sponsors to pay $128 million for leading package at Tokyo 2020
April 2014: Tokyo 2020 announce Dentsu as marketing agency