A new monthly sport business television show, set to give viewers a look at the economic, political and social stories affecting the Olympic Movement on the road to Rio 2016, is due to premiere exclusively next month on United States channel Universal Sports Network.
Beyond The Medals - The Business of Sport will allow fans to take a look inside the world of Olympic sports, with the first episode set to delve into the Olympic host city bid process and feature an interview with United States Olympic Committee chief executive Scott Blackmun.
Production began earlier this month in Colorado Springs and the 18-episode, one-hour magazine show, which is being done in association with Lagardère Unlimited.
"The business of the Olympic Movement, from bidding countries and cities to governing bodies of sport, are all stories that need to be told," said Universal Sports Network's senior vice-president of content and communications, Robert James.
"Viewers will learn first-hand from the decision makers and become knowledgeable fans about the sports they hold dear.
"Beyond the Medals - The Business of Sport will provide fascinating insight and a perspective never before shared, while complementing Universal Sports' in-depth event coverage."
Co-executive producer Dennis Spencer, who is also executive vice-president of Lagardère Unlimited Media, added that the show will help give viewers an "insider's perspective" of the Olympic business.
"Beyond the Medals goes beyond the Games and inside the sports business stories that impact the athletes and the companies that support them," he said.
Beyond The Medals - The Business of Sport will air on the third Wednesday of each month on Universal Sports Network, which in 2015 will broadcast more than 25 World Championships including in Alpine skiing, aquatics and athletics, as well as the Rugby World Cup and the Boston Marathon.
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