April 22 - Comcast Corporation has partly attributed a 30 per cent rise in first-quarter net income to the advertising revenue generated by NBC's coverage of Sochi 2014.
Comcast, the largest cable company in the United States with 22 million video customers and 21.1 million online, enjoyed a rise in net income to $1.87billion (£1.1 billion/€1.4 billion), over the three-month period ending March 31.
It is thought Olympic broadcast rights boosted NBC revenue by $1.1 billion (£655 billion/€798 billion), thus accounting for 13 per cent of these improved levels, although some of this was offset by higher programming and production costs necessitated by the Games.
Among the companies to book advertising space during the Games were Olympic TOP sponsors Coca-Cola, General Electric, McDonald's, Procter & Gamble and Visa, as well as United State Olympic Committee backers AT&T, BMW, BP, Citibank and Liberty Mutual.
NBC has held US broadcasting rights of the Summer Olympics since Seoul 1988, and for the Winter Olympics since Salt Lake City 2002.
In 2011, a $4.38 billion (£3.2 billion/€2.6 billion) contract was signed with the International Olympic Committee to broadcast the Olympics through to Tokyo 2020, the most expensive television rights deal in Olympic history
During this time, the coverage has been subject to some criticism, particularly for the lack of attention given to the Paralympic Games, as well as the perseverance of tape-delayed coverage in order to meet a prime-time, rather than a live, audience.
Comcast Corporation owns NBCUniversal and operates cable channels including the Golf Channel and NBC Sports Network.
March 2014: Paralympics are "diamond in the rough" claims NBC chief after Sochi 2014 success
February 2014: Nick Butler - How to cover the Olympics without any rights...
September 2013: NBC already celebrating record advertising yield for Sochi 2014
June 2011: NBC retain US Olympic television rights after multi-billion dollar deal