By James Crook

images 4July 9 - Australia's Women's National Basketball League (WNBL) have secured their second major sponsorship deal in the last month, signing up Chinese sportswear brand Peak as their Official Licensed Teamwear partner for the next three years.

The new deal will run from the 2013-2014 season through to the 2015-2016 season, and gives Peak exclusive team wear rights for the WNBL, and will provide on-court, off-court and training apparel.

Peak will also look at developing the WNBL's licensed product retail strategy in partnership with Basketball Australia through one of its Australian marketing partners, Active Sports Management.

"Peak boast more than 20 years' experience and an excellent reputation worldwide – making them a fitting apparel partner for one of the world's premier women's professional leagues," said Basketball Australia chief executive Kristina Keneally.

"Peak have been the official supplier to the [Australian] Opals and Boomers for some time now, equipping our national teams with premium merchandise and the latest apparel technologies on the world stage.

"Now, the WNBL's new partnership with Peak will deliver outstanding value for clubs through cost effective, high quality uniform products for our professional female players.

"This sponsorship is also another step forward for the WNBL, fulfilling one of the Business Plan's major priorities by helping the League to grow its brand presence and licensing and merchandising footprint."

opals brazil 280620121Peak have previously manufactured kits for the Opals and Boomers national teams

Chris Richards, managing director of Active Sports Management, said: "Peak has a global presence in basketball and is the preferred teamwear supplier to many national sporting teams.

"Its advanced footwear technology is endorsed by some of the world's best, including current NBA superstar Tony Parker.

"This three year commitment by Peak recognises the high profile the WNBL commands in women's basketball globally.

"We look forward to supplying quality apparel to not only our elite women's basketball players, but also to support staff, referees and officials.

"We also welcome this opportunity to work with Basketball Australia and WNBL clubs, assisting them with merchandise development and income opportunities that will directly benefit each club."

This is the second major sponsorship deal landed by the WNBL in recent weeks, after they announced Virgin Australia as their official airline sponsor for the next two season late last month.

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