February 27 - The British Paralympic Association (BPA) has renewed its partnership with Deloitte in a four-year deal which will run through to Rio 2016, it was confirmed today.
As well as continuing its financial support of the organisation, the British business advisory firm will sponsor the ParalympicsGB launch events for the Sochi 2014 and Rio 2016 Games and remain as the presenting partner of the BPA's Parasport website, which helps disabled people find the right sport and signposts them to local clubs.
Deloitte has also announced a four-year renewal of its title sponsorship of the Deloitte Ride Across Britain, for which the BPA is the preferred charity, with the event set to continue to 2017 after it was initiated in 2010 to back the Paralympic team and raise awareness of Paralympic sport.
"Deloitte are a fantastic long term supporter of the BPA and we are delighted that we will continue to work together," BPA chief executive Tim Hollingsworth said.
"Their support in the build-up to London 2012 truly made a difference both to how we were able to support the team and how we are able to leverage the inspiration of the Games to promote opportunities at grass roots level.
"They are a great partner for any business and so we are really pleased that they will continue to be a part of our Paralympic family through to Rio 2016.
"To have renewed another commercial partnership less than six months on from the conclusion of London 2012 demonstrates the strength of our brand and proposition in the UK and the commitment that our partners have to helping us to achieve our vision."
Deloitte started its relationship with the BPA in 2006 when they worked together to develop the Parasport website.
With an average of 40,000 users per month, Parasport is now well established as "the yellow pages" for disability sport, it is claimed.
When Deloitte became the Official Professional Services Provider to the London 2012 Games, the partnership grew to encompass tangible support for the ParalympicsGB team, including fundraising through the Deloitte Ride Across Britain which has already raised over £1 million ($1.6 million/€1.2 million) for the BPA since 2010.
The Ride sees over 700 people a year cycle from John O'Groats to Land's End over nine days, including ParalympicsGB stars taking on the challenge as part of their training regime.
"Our relationship with the BPA has seen Deloitte make a genuine difference to people who wanted to play a sport that suited their disability, but didn't know what to choose or where to play it," said the managing partner for talent and brand at Deloitte, Heather Hancock.
"London 2012 led to unprecedented levels of activity on the Deloitte Parasport website, and we are delighted to be investing in the Games legacy at the grass-roots level, as well as ensuring ParalympicsGB can recreate last summer's success at the upcoming Sochi and Rio Games.
"Both elements will, we hope, inspire even more people to get into sport.
"Creating the Deloitte Ride Across Britain was a bold move to establish a new corporate challenge.
"We are delighted by its impact, on our clients, our people and the public who have got behind the Paralympic Movement, given generously to support it, and achieved their own life ambitions in the process.
"Both of these renewed relationships clearly set out Deloitte's ambition to remain a leading supporter of disability sport in the UK post London 2012."
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