October 18 - Another day passes and yet another sponsor drops Lance Armstrong, this time in the form of Trek, the manufacturer that made the bicycles the alleged drugs cheat rode to seven Tour de France titles.
Trek is the latest company to join Nike, Anheuser-Busch and RadioShack in terminating its contract with the disgraced cyclist (pictured top) following the publication of an incriminating United States Anti-Doping Agency (USADA) document, which uncovered revelations of widespread drugs use and included testimonies from 11 former teammates.
"Trek is disappointed by the findings and conclusions in the USADA report regarding Lance Armstrong," a statement from the bicycle manufacturer read.
"Given the determinations of the report, Trek is terminating our longterm relationship with Lance Armstrong.
"Trek will continue to support the Livestrong Foundation and its efforts to combat cancer."
To add insult to injury, the 41-year-old American has also had his quote stripped from the walls of the United States Olympic Training Centre.
Smacking of irony, the quote read: "I was sure to come under heavy attack from my adversaries, but what they didn't know was how specifically and hard I had trained for this part of the race. It was time to show them."
As Armstrong's fall from grace shows no signs of stopping, he finds himself coming under increasing criticism for shattering the reputation of cycling, with a number of the sport's key figures reaffirming their stance on doping.
In particular, British Cycling performance director Dave Brailsford has reiterated Team Sky's "zero tolerance" drugs policy and demanded that all members of his 80-strong team sign an anti-doping pledge.
"There is no place in Team Sky for those with an involvement in doping, whether past or present," a statement read.
"We will talk individually with each team member and ask everyone, at every level of the team, to sign up to a clear written policy confirming that they have no past or present involvement in doping."
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