Cortina 2026 Preparations gather pace

Cortina 2026 Preparations gather pace

As athletes around the world turn their attention to qualifying, the International Olympic Committee (IOC) Coordination Commission for the Milan Cortina 2026 Olympic and Paralympic Winter Games met in the Veneto region to discuss the preparations for hosting the event in less than two years' time.











Paris 2024 could revive the Olympic brand

Paris 2024 could revive the Olympic brand

Terrence Burns, who served as Senior Vice President of Marketing for Meridian Management, the exclusive and partially owned marketing agency for the IOC from 1996 to 2004, stated that Paris 2024 could mark the start of a new era for the Olympic Games after the challenges faced by  Tokyo 2020 and Sochi 2014 over Covid-19 and doping issues, respectively.