CBS Outdoor, which has advertising sales on bus, tram, London Underground, Docklands Light Railway, National Rail and Westfield Shopping Centres, will exclusively provide London 2012 with outdoor media space to support its major marketing campaigns between now and the Games. 

These spaces will become a major part of the London 2012 marketing plans and used to support future campaigns linked to the Games, including the launch of the volunteering programme later this year and of ticket sales in spring 2011.

Paul Deighton, the chief executive of London 2012, said: "With just over two years to go, we are reaching out to people all over the country and building our fan base for 2012 including the recruitment of thousands of volunteers and educating people about tickets going on sale in 2011. 

"The quality and reach of the CBS Outdoor network will help us to communicate to the whole country about what London 2012 is doing and how people can get involved.

"This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years."

CBS Outdoor are the 18th firm to sign up to be a Tier Three provider, joining the likes of Eurostar, Next and Ticketmaster.

Tier Three providers normally just provide value in kind and no cash is involved in the deal.

London 2012 also has seven Tier One and seven Tier Two sponsors.
 
CBS Outdoor UK managing director Mike Moran said: "This is extremely exciting news for us and we are very proud that LOCOG has entrusted CBS Outdoor with the important responsibility of helping them promote all aspects of the London 2012 Olympic Games and Paralympic Games.

"Our partnership with London 2012 uses all our different site types on both our traditional and digital advertising estates and will enable us to showcase the value of our media to current and prospective clients."

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