Among the events and initiatives they will be hoping to seel are the British Teams, British Championships and international events, coach and volunteer programmes, development resources, award schemes and its successful Early Years Programme.

British Gymnastics commercial director Ian Fordham said: "We are delighted to announce the appointment of Fast Track.

"They are a leader in the sector and we are confident that the appointment will help us to attract the right partners to support our programmes.

"Our sport is increasingly successful, communicates strong and positive values and helps many young people develop vital physical and social skills.

"We offer attractive propositions to brand owners including far reaching development programmes and a strong presence at elite level through our teams and gymnasts like corld Champion Beth Tweddle, Olympic medallist Louis Smith and world [silver] medallist Daniel Keatings."

Gymnastics is the fourth Olympic sport to join the Fast Track stable following athletics, basketball and triathlon.

Marc Hope, Director of Rights Marketing for Fast Track said: "We are extremely honoured to take on the representation of British Gymnastics following successful completion of a consultancy project.

"We believe that gymnastics will be the next major Olympic sport to attract a leading sponsor following athletics, swimming, rowing and cycling.

“Gymnastics has a unique appeal to a family audience both in terms of participation and viewing and the depth of the offering makes it a most attractive opportunity for the right sponsor.

"We also believe that we are looking at real future Olympic success story.’’

Gymnastics is a core component of the PE National Curriculum at KS1 and KS2 and is also delivered to more than 300,000 participants in 2,500 clubs and leisure centres across the UK.

The sport offers particular appeal to the younger female participant, has a large and growing membership base and attracts substantial television audiences, British Gymnastics officials claim.