Marque saw off five other shortlisted groups, after a total of 66 consultancies expressed an interest in the brief.

 

The six shortlisted consultancies received the full brief, which they were asked to respond to.

 

John Donnelly, director of marketing and sponsorship of Glasgow 2014, said: "Marque has proven to be a first-class consultancy throughout the entire pitch process.

 

"Its depth of insight and how this has been applied to the visual language that will surround the games has been outstanding.’

 

Mark Noe, the managing director of Marque, said: "We believe this is the most high-profile branding project in Scotland for years and are honoured and excited to be involved in such an exciting and high-profile project.

 

"The ambitions and vision of the Organising Committee and their passion to create a truly iconic identity for the games engaged us and appealed to our own passions to create best in class solutions which are significant both culturally and commercially."

 

The selection panel for the new Games identity which "unanimously" chose Marque, whose previous clients have included the BBC and Coutts, comprised of Paul Stickley, head of Visual Communication at Glasgow School of Art, Gordon Arthur, director of Communications at Glasgow 2014, Olympic and Commonwealth Games athlete, Shirley Webb and Donnelly.

 

Stickley said: "The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities.

 

"It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes.

 

"Acknowledging its modernist past and youthful  buoyancy representing  our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved.

 

"I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

 

The website redesign will feature video content and social media and be part of a wider digital communications strategy being undertaken by the company.

 

Established 13 years ago, Dog Digital's clients include ScottishPower, VisitScotland and Standard Life.

 

Donnelly said: "Dog Digital responded with a consistently high quality and detailed proposal, which left the organising committee in no doubt that they are our ideal partner agency.

 

"The web is a critical element of our communications plan for the Games and we look forward to working with Dog Digital to help the committee deliver a world-class Games for the city in 2014."

 

David Hamilton, client services director for Dog Digital, said: "Glasgow 2014 is the largest and most high profile sporting event for the City of Glasgow and Scotland in the next five years and we are thrilled with the organising committee's decision to appoint Dog Digital to develop this site and for the opportunity to join the Glasgow 2014 team."