Marketing Week  report that the role covers Coca-Cola's association with the British Olympic Association, Football League, UEFA Euro 2008, FIFA World Cup, Rugby Football Union and its partnership with Wayne Rooney.

 

But the developing and implementing of its 2012 strategy will be a key part of the job.

 

The Atlanta-based company is the longest corporate sponsor of the Olympics, dating back to 1928.

 

It has already signed a deal to sponsor the torch relay in 2012 as part of an agreement that will see them support the event through to the 2020 Olympics.

 

Coca-Cola have come under pressure this year for their support of the Beijing torch relay which has been marked by protests on its journey around the world in protest at China's treatment of Tibet.

 

Marketing Week report the role in Britain will also responsible for leading the company's thinking on marketing assets and developing asset strategies that are grounded in brand planning and aligned with key stakeholders.

 

Coca-Cola says its strategy will see it continue to focus on its association with football through the major tournaments, the Football League and player relationships.