The scheme (pictured top), part-funded by Government, will launch in September following the Paralympics Games and focus on a programme of pre-school physical activity for children aged between 4-11-years-old.

It will be delivered in primary schools by trained volunteers who will be mostly mums but will also include other family members and volunteers from local schools and big companies.

"This is the perfect way to combine Government support with the private sector offering schools proper support from experts and harnessing their skills in a way which massively benefits general levels of physical activity," said Fast Track chairman Alan Pascoe.

"This in turn has a positive impact on the health of the nation as well as creating visible pathways for promising youngsters, who may eventually become Olympians.

"If kids are not physically able and coordinated they will not engage in sports and therefore ultimately won't get the chance to take part in Olympic or Paralympic sport later in life."

Linda Plowright, the chief executive of Sports Leaders UK, admitted her organisation were also excited to get involved in the programme.

"Energy Club is about mobilising a new group of volunteers to get our kids having fun, and getting active," she said.

"It is different because it takes the people who care most about kids, gives then training and support, so they can make a difference in their local community.

"This is an exciting time to help keep our kids, and their families' active after the success of London 2012 and we want as many people as possible to be involved."

Energy Club is designed to create a generation of healthy, active children

The new programme is part-funded by the Government's Cabinet Office through the Social Action Fund with an initial grant of £900,000 ($1.4 million/€1.1 million) which provides the scheme for 900 schools but requires financial help from the commercial sector to support 10,000 more primary schools.

The funding from the Cabinet Office will be provided for an initial period of one year.

"We're backing Energy Club so that young people can follow in the footsteps of their sporting heroes and do more sport at school," said the Minister for Civil Society Nick Hurd.

"We are urging people to get involved in this initiative and volunteer in their local school so that we can make a real difference to our children's sporting potential as well as health, self-esteem and academic performance."

The programme is urging major companies to support the initiative as a way of engaging customers and staff as well as working in an imaginative way to enhance the reputation of a brand.

The financial model requires £2.2 million ($3.8 million/€2.8 million) per year from a title sponsor which, within three years, will create 100,000 volunteers, 10,000 participating schools helping 1.3 million children.

Sports Leaders UK and Fast Track are now working together to create the clubs and train the volunteers and deliver 900 Energy Clubs in nine regions of England.

Anyone interested in volunteering for Energy Club or registering their Primary School can find out more by clicking here. 

Contact the writer of this story at [email protected]