Coca-Cola Pin of the Day 1

Saturday, 28 July 2012

July 27 - Here is Coke's first pin of the day.

Released at the Hyde Park Official Pin Trading Centre this morning.

The first pin is a slider which shows the London 2012 logo moving across the London Skyline with the words 'Opening Ceremony'.

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Mike Rowbottom: Knowing when to say goodbye
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Fact of the day

When British skaters Jayne Torvill and Christopher Dean won the Olympic gold medal in ice dance at Sarajevo 1984 with 12 perfect 6.0s from every judge, for their interpretation of Maurice Ravel's Boléro, an important member of their team was singer-actor Michael Crawford. Crawford, who had played Frank Spencer in British sitcom Some Mothers Do 'Ave 'Em and the title role in the musical The Phantom of the Opera, had become a mentor to the pair in 1981 and went on to help them create their Olympic routine. Crawford said he “taught them how to act". He was present with their trainer Betty Callaway at the ringside at Sarajevo as they created one of the most iconic moments in Olympic history.

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The purpose of this role is to create an engaged digital community, increasing the profile and visibility of the Commonwealth Sport brand. The role is responsible for the implementation of the Commonwealth Sport digital content strategy, planning the delivery, measurement and reporting of campaigns and all activationacross digital and social media channels, web and CRM to build loyal and engaging communities across the Commonwealth.

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The Big Read

Pierre de Coubertin once said cricket has "practically no appeal for those who are not British". While he expressed doubts about the Olympic viability of cricket, lacrosse and baseball, Philip Barker wonders how the man who helped revive the modern Games would have reacted to new sports at Los Angeles 2028.

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