Skier_generalJanuary 17 - Global electronics and electrical engineering powerhouse Siemens has profited from the billions of pounds of investment into major winter sports, including the 2014 Olympics and Paralympics in Sochi.


The German company has booked orders worth more than €600 million (£501 million/$797 million) for Sochi 2014 alone, including the delivery of up to 54 regional trains and a combined-cycle power plant that will be the primary provider of power for the city and the Winter Olympic Games.

"Our solutions make us the ideal partner for winter sports areas," said Siemens President and chief executive officer Peter Löscher.

"We support them with the management of major projects, including providing our expertise for sustainable urban development as well as our green technologies for the ski slopes."

Experts estimate that more than €15 billion (£12.5 billion/$20 billion) will be invested in new and existing infrastructure in winter sports areas by 2020 – and organisers are increasingly considering environmental aspects in their planning.

For the last Winter Olympics, Siemens supplied electric motors for hybrid buses and energy-efficient building technology for the media centre.

Overall, Siemens technology is being used today in more than two-thirds of all ski areas worldwide, and it plans to further expand in coming years.

Environmental protection is an increasingly important factor in the investment decisions being made for cities and winter sports areas and in the past fiscal year, the company's green products and solutions generated revenue of around €28 billion (£23 billion/$37 billion) - over one-third of Siemens' total sales.

Siemens plans to further expand its business in ski areas in the coming years.

Major events taking place in Europe in the build-up to Sochi include the Alpine Ski World Championships in Garmisch-Partenkirchen, Germany this year and in Schladming, Austria in 2013.

Siemens has already been appointed to outfit the international media centre for the Championships in Garmisch-Partenkirchen.

Prior to the event, the company also won orders to modernise the building technologies for indoor pools, hotels, the Garmisch-Partenkirchen Clinic, the town's Congress Center, the environmental research station on the Zugspitze - Germany's highest mountain - the municipal utilities, the ski jump and other facilities.

For the five major international events held in 2010 – the Expo in Shanghai, the FIFA World Cup in South Africa, the Commonwealth Games in New Delhi, the Asian Games in Guangzhou and the Winter Olympics in Vancouver – Siemens won contracts worth well over €2 billion (£1.6 billion/$2.6 billion)