Intel to harness AI to reshape the Olympics. GETTY IMAGES

The International Olympic Committee announced last month that World Olympic Partner Intel will launch AI-driven technologies at this year’s Olympic Games in Paris. Powered by Intel hardware and software, these new technologies will provide immersive and interactive on-site experiences, improve universal accessibility and demonstrate how AI can enrich Olympic broadcast coverage.

During the Games, AI applications solutions will demonstrate the potential of technology that will benefit athletes, coaches and spectators, the IOC stated in a press release.

Fans will be able to experience the journey of becoming an Olympic athlete with a fan activation that will use AI and computer vision to analyse athletic drills and match each participant’s profile to a specific Olympic sport.

Visually-impaired spectators will benefit from Intel’s advances on universal accessibility. Built on Intel Xeon, 3D models of both the Team USA High Performance Centre in Paris and the International Paralympic Committee headquarters in Bonn, Germany, will allow indoor and voice navigation via a smartphone application.

Spectators abroad won’t miss a second, Paris 2024 will be the first edition of the Olympic Games to use Intel Xeon processors to showcase an end-to-end 8K livestreaming experience.

Broadcast servers powered by the latest Intel Xeon Scalable processors with Intel® AI Deep Learning Boost technology will take just milliseconds to encode and compress the live signal produced by Olympic Broadcasting Services (OBS) in 8K resolution, which offers four times the resolution of Ultra HD 4K.

An 8K OTT signal will then be delivered in just seconds to the latest Intel-based PCs and laptops connected to 8K TVs in selected locations around the world, demonstrating the potential for viewers to enjoy an unrivalled livestreaming experience at future Games, featuring the highest broadcast-grade quality.

Furthermore, AI automation will enable broadcasters to bring more customised digital content to viewers faster than ever. OBS Automatic Highlights Generation will package tailored highlights across multiple disciplines and distribute these to fans instantly, creating efficiencies in production and editing.

AI is also being used to preserve the legacy of the Games. Neural object cloning is set to transform video footage of artefacts in the Olympic collections into 3D digital models. Developed by Intel’s Emergent AI Lab, is being tested to enable the Olympic Museum to bring some of its collections into interactive digital environments, where viewers can rotate and explore pieces of Olympic history, as if they had them in their hands.

As a World Olympic Partner, Intel will continue to develop and roll out new implementations of AI technology in the lead-up to the Olympic Games, with additional activations expected in the coming months.