Guests at the event in the iconic Krasnaya Polyana mountain resort included visitors from The Coca-Cola Company, Dow Chemical, Omega, P&G, Samsung, Panasonic, Visa, Aeroflot, BOSCO Sport, MegaFon, Russian Railways, Rosneft, Rostelecom, Sberbank, Volkswagen Group Rus and Ingosstrakh.

Sochi 2014 provided the partners' club with a detailed update on key areas of the Games, such as delivery, partners' activation programmes and marketing opportunities.

Sochi 2014 President and chief executive Dmitry Chernyshenko said: "The Sochi 2014 Organising Committee is immensely proud to be affiliated with such prestigious partners, whose continued support has helped us to surpass the current standards set in Olympic sponsorship.

"Sochi 2014 has broken Olympic sponsorship records with a commercial programme worth more than $1 billionn (£640 million).

"Our commercial programme is so successful, we self-financed the 2009-2010 financial year, without Government support."

The workshop was attended by Thierry Borra, director of Olympic Games management at The Coca-Cola Company, Sochi 2014's worldwide partner.

He said: "On our visit to Rosa Khutor, I thought back to my trip to Sochi two years ago and the vision outlined for the Olympic Winter Games then.

"Now I can see those dreams are becoming a reality.

"Coming here to Sochi makes you realise the immensity of what is going to take place in just over three years' time."

Sberbank vice president Kuznetsov Stanislav added: "The partners' club is an exceptional way of co-operating around the preparations for the Games in 2014.

"Representatives from the key businesses, the International Olympic Committee (IOC) and the Sochi 2014 Organising Committee meet together in person to discuss the most important Games matters of the moment and determine the best ways for further co-operation.

"The meetings result in achieving the optimum coordination and will help to achieve the ultimate goal of staging the Games at the highest possible level."