Alan Hubbard

This weekend, in a stadium just outside the Saudi Arabian capital of Riyadh, a boxer named Fury will pocket around $4 million (£3.3 million/€3.7 million) for an eight-round contest to be screened around the world. 

No, not Tyson, but his younger half-brother Tommy, a cruiserweight best known for canoodling with scantily-clad beauties on TV's Love Island rather than his limited exploits in the prize ring.

The 23-year-old beefcake is the opponent for one Jake Paul, a novice with an astonishing global following who has never had a fight against a proper professional boxer but will himself receive some $12 million (£9.9 million/€11.2 million) once the gate receipts and pay-per-view percentages are totted up.

Paul, 26, a bearded mouthy American has built his reputation via YouTube by knocking out non-entities from the world of mixed martial arts, ex-Ultimate Fighting Championship fighters, a former National Basketball Association player and a fellow YouTuber.

For some reason, which escapes those of similar vintage to me, he has become a social media cult hero among younger fans.

The pair have been taunting each other for some time and were first scheduled to meet in December 2021 but Fury pulled out citing an infection and broken rib.

An attempt was made to reschedule the contest last August in the United States but Fury had visa issues.

Both are unbeaten in their respective forms of combat - Paul having won all six of his contests and Fury dispatching eight opponents of limited ability, four by KO.

Tommy Fury is set to pocket around $4 million for his fight with Jake Paul in Saudi Arabia this weekend ©Getty Images
Tommy Fury is set to pocket around $4 million for his fight with Jake Paul in Saudi Arabia this weekend ©Getty Images

He last fought 10 months ago before his romantic interlude on Love Island, beating Daniel Bocianski (who?) on the undercard of big brother Tyson’s world heavyweight title defence at Wembley Stadium.

Talking of Tyson, it could be his turn to savour the fruits of a sporting Arab Spring in a couple of months. 

The Saudis are prepared to shovel more than $100 million (£82.8 million/€94 million) dollars in his direction for a unification fight against fellow world title holder Oleksandr Usyk - though Frank Warren, who promotes the Furys, still harbours hopes of doing a deal with Wembley.

Meantime the focus will be on a couple of ring rookies on Sunday (February 25) doing their utmost to convince us that this is a genuine contest and not simply celebrity fisticuffs.

This bizarre bout, to be screened live by ESPN in the United States and BT Sport Box Office in Britain, is the latest foray into sporting extravaganzas by the Saudis.

However, the millions they are shelling out for it is small change for the Sheikhs of Araby who are set on transforming what once was a sporting desert into the epicentre of major international events from football to Formula One with their ever-open chequebooks.

While money may not grow on palm trees in the Middle East it certainly gushes from oil wells. 

Jake Paul, left, and Tommy Fury, right, are both unbeaten in their respective forms of combat prior to their fight in Riyadh this weekend ©Getty Images
Jake Paul, left, and Tommy Fury, right, are both unbeaten in their respective forms of combat prior to their fight in Riyadh this weekend ©Getty Images

These petrodollars are enabling outposts such as Qatar to host football’s World Cup and bid in billions, spearheaded by the mysterious banker Sheikh Hasim Bin Hamed Al Thani, in an attempt to buy Manchester United, just as the Saudis have acquired Newcastle United through shady Saudi Crown Prince Mohamed bin Salman while Abu Dhabi’s Sheikh Mansour owns Manchester City. 

You can be sure there will be more Middle Eastern money flowing into the Premier League whenever clubs come up for sale in the soccer supermarket.

Even now there are just five of the league’s 20 clubs that are wholly British owned and only one, Tottenham Hotspur, in the current top six. 

Liverpool are believed to be another target for a Middle Eastern takeover.

The Arab world shrugs off allegations that buying into global sport is simply a way to camouflage those dodgy human rights issues.

Interestingly there is hardly a significant sport that has not been staged in the Middle East and you can be sure that in the afterglow of a successful World Cup, Qatar will be upfront in the running for the Olympics as early as 2032.

Unless Saudi Arabia beat them to it. Talk about a sporting sheikh-up!