A proposed sponsorship deal between South African Tourism and English Premier League club Tottenham Hotspur has been scrapped following protests from SASCOC  ©Getty Images

 A shirt advertising deal with English Premier League club Tottenham Hotspur by South African Tourism (SAT) has been cancelled following heavy criticism from the South African Sports Confederation and Olympic Committee (SASCOC) and South Africa's Parliament.

The proposed three year deal was said to be worth R1-billion (£47.5million/$57.2million/€53million),

The SAT logo was to be displayed on the sleeves of the Tottenham shirt in an agreement which also incorporated its use in match day advertising and on the boards for interview backdrops.

 It was thought to be at improved terms to Tottenham’s current deal with Cinch, an online motor trading company.

 South Africa's Parliamentary tourism Committee called for the deal to be cancelled and an investigation launched.

"This deal, it ends here, today, now, because there is everything wrong about the deal itself," Committee chairperson Tandi Mahambehlala insisted.

"There must be an investigation on this matter with immediate effect,"

South African Tourism's  proposed shirt sleeve sponsorship deal with Premier League Tottenham Hotspur provoked widespread criticism in South Africa ©Getty Images
South African Tourism's proposed shirt sleeve sponsorship deal with Premier League Tottenham Hotspur provoked widespread criticism in South Africa ©Getty Images

Opposition party Democratic Alliance condemned the proposed deal as "a slap in the face of every South African whose hard-earned tax will be used to sponsor a first-world football team, and an insult for the South African tourism and travel sector which was decimated, and in many cases completely destroyed, during and post-COVID."

SAT acting chief executive Themba Khumalo has apologised for his comments in Parliament after originally defending the decision.

SAT had earlier ordered an investigation into how details of the deal had been leaked.

A SASCOC statement had talked of  "outrage" at the plans for the deal as an unwarranted diversion of funds away from domestic sport.

"We are of the firm view that SAT should be promoting and funding international sport events within the country's borders and supporting Team South Africa to fly our flag on international platforms instead of sponsoring an English football club." a SASCOC statement had said.

Tottenham Hotspur have been asked for comment.