SoFi Stadium, venue for the Opening and Closing Ceremonies of Los Angeles 2028, has introduced new augmented reality technology ©ARound

Los Angeles' SoFi Stadium, which is set to stage the Opening and Closing Ceremonies of the 2028 Olympic Games, has launched new augmented reality (AR) technology.

The state-of-the-art arena, which cost $5 billion (£3.6 billion/€4.4 billion) to build, is currently home to the Los Angeles Rams, who have become the first National Football League team to offer the technology during matches.

Known as ARound, the system is described as "a next generation fan engagement platform designed to enhance gameday fun with live real-world AR experiences."

The visual effects use three dimensional spatial computing to produce content for individual users throughout the 70,000-capacity Stadium, which is also due to host football during Los Angeles 2028.

"We are thrilled to team with ARound and SoFi to incorporate AR into gamedays at the Rams House in unprecedented ways," Los Angeles Rams media general manager Marissa Daly said,

"This experience is a continuation of the game-changing ways we’ve partnered with SoFi at SoFi Stadium and across Los Angeles to elevate the fan experience on gamedays and beyond."

Visual effects and experiences can be accessed by spectators at the SoFI Stadium through applications on mobile devices ©ARound
Visual effects and experiences can be accessed by spectators at the SoFI Stadium through applications on mobile devices ©ARound

The technology enables spectators to connect through a smart phone application.

By pointing their phones at the screen in the Stadium, they are able to see features such as "key player callouts" shown in 3-D and specific content designed for home fans such as the "Rampede".

Fans are able to watch the special effects animate on their own devices or on a 65,000 square metre videoboard, known as the infinity screen, which enables them to experience enhanced content at key moments such as when the team enter the field and also at touchdowns. 

The ARound system was launched in August at Major League Baseball when Minnesota Twins offered a range of options, including gaming.

"Fans come to the stadium to feel closer to the game, to the players, and to other fans," ARound founder and chief executive Josh Beatty explained.

"We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field."

The technology can also be accessed by viewers at home to enjoy the gameday, through what the makers have described as a "life size virtual stadium in their homes".

Olympic Broadcasting Services introduced virtual reality options to their broadcasts at Rio 2016.

In 2021, at the re-arranged 2020 Olympic Games in Tokyo, they were able to provide AR viewing devices to specific seats at events such as swimming.

The wearer was able to receive additional information, including instant results. 

At this year's Winter Olympic Games in Beijing, viewers were able to choose AR feeds from a variety of angles on a number of sports thanks to extra cameras placed around venues.

During the FIFA World Cup in Qatar, the FIFA+ app also made visual enhancements, a choice of video and additional information and content available to fans using smart mobile devices.

This included extra statistics and VAR replays.

The SoFi Stadium is due to also be a host venue during the 2026 FIFA World Cup which is being staged jointly by the United States, Canada and Mexico.