More than a billion people viewed the #Usportchallenge short video contest, Chengdu 2021 have revealed ©Chengdu 2021

The #Usportchallenge short video contest, an initiative used to promote the 2021 World University Games in Chengdu, has ended with 1.06 billion global views.

Respondents, which included professional athletes, were tasked with the opportunity to demonstrate themselves competing in a sport of their choice.

The competition drew 52,429 submissions with 49,033 sports fans joining the challenge through, as well as social media websites like TikTok, Instagram, Weibo, and Facebook.

A group of 20 videos were chosen for judgement by the International Sports University Federation (FISU) and the Chengdu 2021 FISU Games Executive Committee following 12 million international votes.

The creators of these videos were handed an FISU Digital Workout Star award for their efforts.

"This video challenge showed the strength and united spirit of the global university sports movement," said FISU.

Aupal Emmanuel, FISU’s student ambassador, published a video that received more than 130,000 votes and 100 comments on the official Chengdu website in three days.

Manfred Grubauer, chairman of Linz Tourism, claimed he supported the initiative as a way of increasing the relationship between the Austrian city their Chinese counterparts and other sister cities.

Chengdu 2021 is due to begin on June 26 and end on July 7.