Chilean Olympic Committee President Miguel Ángel Mujica, left, signed an agreement alongside BloodyGreen chief executive Caroline Vlerick ©COCH

Aimed at preventing girls from dropping out of sport, the Chilean Olympic Committee (COCH) has entered into a collaboration agreement with a company specialising in menstrual pants.

BloodyGreen, a company which manufactures undergarments for women to wear while on their period, plans to launch a sports model in January and a proportion of the proceeds will be directed towards benefitting Team Chile athletes.

The COCH and BloodyGreen also hope to work together to remove disinformation or embarrassment surrounding menstruation, which has been blamed for some women and girls opting out of taking part in sport.

"We find the BloodyGreen initiative very remarkable, especially because it honestly and directly addresses a situation that has an impact on the number of girls and women who play sports, even high achievers," COCH President Miguel Ángel Mujica said.

"We are very happy to be able to help each other." 

Chile sent 58 athletes to the Tokyo 2020 Olympics and they competed in 24 sports, a record for the South American country ©Getty Images
Chile sent 58 athletes to the Tokyo 2020 Olympics and they competed in 24 sports, a record for the South American country ©Getty Images

The COCH leader and BloodyGreen chief executive Caroline Vlerick signed the collaboration agreement.

BloodyGreen products are marketed as an eco-friendly alternative to sanitary towels, with four-layer technology reducing waste by eliminating the need for other accessories.

The pants also save money in the long run, claims BloodyGreen.

"At BloodyGreen we believe that menstruation is not an impediment to physical activity, for this reason we have made an alliance with Team Chile to provide comfort and safety to women and girls during their menstruation, with the contribution of menstrual pants that allow them to feel comfortable and safe when playing sports," added Vlerick.