Matches at this week's European Curling Championships in Lillehammer are being streamed exclusively on a dedicated channel ©WCF

Matches at this week's European Curling Championships in Lillehammer are being streamed exclusively on a dedicated channel after the World Curling Federation (WCF) signed a deal with over-the-top platform Recast.

The agreement sees the WCF move away from broadcasting games at its major events on its own channels, such as on YouTube, in favour of using an established streaming platform.

Recast is the exclusive provider of streaming and video on demand from the event, due to conclude on Saturday (November 27).

The WCF said the system would be trialled at the European Championships in the 1994 Winter Olympic and Paralympic host city with a view to being used at future competitions.

Curling's worldwide governing body claims the deal will "allow our Member Associations and teams to directly share in the funding the subscription-free model provides".

"Funds generated through this pay-per-view system will provide the WCF the potential to produce additional curling coverage throughout the season, bringing more of our sport directly to the fans around the world," the WCF said.

The WCF conceded some matches may be geo-blocked in certain countries due to existing broadcast partner restrictions.

"We are pleased to partner with Recast for the European Championships," said WCF secretary general Colin Grahamslaw.

"This is one of our largest and most prestigious events and gives our elite European teams the opportunity to showcase our sport to the world ahead of the Beijing 2022 Olympic Winter Games.

"Recast’s micropayment system gives us the unique opportunity to immediately share our broadcast revenue with our Member Associations and their elite teams. 

"We are hopeful that with the success of this trial we will be able to make the broadcast production of international curling sustainable and ultimately allow us to increase our curling coverage."