Bernie Ecclestone could become an advisor to the International Ski Federation ©Getty Images

Former Formula 1 boss Bernie Ecclestone is set to be approached to become a member of an International Ski Federation (FIS) advisory board.

FIS President Johan Eliasch told reporters in Austria that he admired Ecclestone’s work with Formula 1, with the Briton having made it one of the highest-profile and lucrative motor racing circuits.

During his campaign for the FIS Presidency earlier this year, Eliasch said skiing required "new thinking" regarding television rights, streaming rights and social media.

He pledged to pursue state of the art media and technology formats used in other sports and highlighted the use of shows and documentaries to help provide increased coverage of resorts and athletes.

Eliasch said he would create an advisory forum of experts, featuring officials from sports marketing, media and entertainment, to help guide the organisation.

Ecclestone could serve as an advisor, with Eliasch confirming his intention to approach the 90-year-old.

"Bernie did an incredible amount of things in Formula 1," Eliasch said, according to Kleine Zeitung.

"Thanks to his input, it is now a global super-sport.

"I always appreciate his opinion.

"The idea is that he becomes a member of a future FIS advisory board."

FIS President Johan Eliasch has targeted centralising commercial rights ©Getty Images
FIS President Johan Eliasch has targeted centralising commercial rights ©Getty Images

Ecclestone, who led Formula 1 for 40 years, left his role as chief executive in 2017 after a takeover by the United States’ Liberty Media.

Ecclestone told Reuters he was opened minded about serving as an advisor to the FIS.

"I said it depends what you want me to do, what I can do to help," Ecclestone said.

"I haven’t heard from him lately.

"You won’t see me skiing, that’s for sure."

Eliasch said earlier this year the FIS needed to optimise its commercial rights, this week expressing concern due to uncertainty over where the season-opening races would be shown in the United States.

Racing was ultimately shown by an online streaming service.