ANOCA say they hope the commercial deal with Sportfive will help drive the commercial and sporting value of the African Olympic Movement ©Getty Images

The Association of National Olympic Committees of Africa (ANOCA) has signed a commercial deal with media and marketing rights company Sportfive, covering the 2023 and 2027 African Games.

The partnership was approved at last month’s Ordinary Session of ANOCA’s Executive Committee in Abuja in Nigeria.

The aim of the partnership is to drive the commercial and sporting value of the African Olympic Movement, with Sportfive pledging to support the technical delivery of the next two African Games - Ghana 2023 and the 2027 edition, which has yet to be assigned a host.

ANOCA says it hopes to benefit from Sportfive's "vast service portfolio", with Sportfive set to help with strategic guidance, event planning, production services and operational expertise.

More than 7,000 athletes are set to compete in the next edition of the African Games, due to be held in Ghana in 2023 ©Getty Images
More than 7,000 athletes are set to compete in the next edition of the African Games, due to be held in Ghana in 2023 ©Getty Images  

Managing director of Sportfive Middle East and Africa Idriss Akki said of the deal: "We are more than proud to work closely together with ANOCA and help take the African Olympic Movement to the next level, and we are convinced that we will justify this shown trust in us by taking the African Olympic Movement to the next level."

Meanwhile ANOCA’s President Mustapha Berraf said he was "deeply satisfied" with the partnership which he said "opens up new horizons for the development of African sport and for our athletes."

More than 7,000 athletes are set to compete in more than 20 sports at the 2023 African Games, for which final dates and sports have yet to be announced.