Canon is the official image supporter of the Birmingham 2022 Commonwealth Games ©Birmingham 2022

Birmingham 2022 has unveiled camera specialists Canon as the Games' official image supporter, and will use its imaging expertise to showcase the event.

Canon Professional Services (CPS) will provide photographers and broadcasters behind-the-scenes support to capture the action.

It is said Canon's on-site printing services will help the event organisers and venues to "deliver an exciting fan and spectator experience".

Yuichi Ishizuka, President and chief executive of Canon Europe, Middle East and Africa, said: "At Canon, we have a proud heritage of supporting world-class sporting events, so we are incredibly pleased to be the Official Imaging Supporter to the Birmingham 2022 Commonwealth Games.

"We believe that imaging can transform our world, and we look forward to using our full range of innovative technologies to support the welfare of athletes, ensure the smooth running of the Games and inspire sports fans across the globe."

Birmingham 2022 claims Canon will help the Games to "be seen like they’ve never been seen before."

Medical imaging services - magnetic resonance imaging, ultrasound and X-ray - will also be provided throughout the Athletes' Village.

Mark Hitchman, Canon Medical Systems UK managing director, added: "We’re excited to use our industry-leading medical imaging technologies to help make the Birmingham 2022 next summer’s biggest sporting event. 

"High-level performance demands high-quality medical support, and our experience in using our technology to support some of Europe’s biggest sporting teams and events will be instrumental in keeping the athletes at the Games fit, healthy and at the top of their game."

Canon will also connect with schools and communities in and around the Midlands through its Young People Programme.

It says it will use "the power of sport to inspire a new generation of creatives."

Birmingham 2022 chief executive Ian Reid added: "We are delighted to have Canon on board as they join us as our Official Imaging Supporter for Birmingham 2022. 

"Canon is a clear leader in imaging technologies and has an enviable pedigree when it comes to sports and leisure events and it is this that makes them the perfect partner to help us deliver a truly memorable edition of the Games.

"As well as inspiring fans and athletes across the world, Canon are using their expertise to work with us on our engagement programme across schools and communities. 

"We are looking forward to working together to embrace and champion the youth, diversity, humanity and pride of the region and the Commonwealth."

The Birmingham 2022 Commonwealth Games are set to take place from July 28 to August 8 next year.