Fighting Films has continued its sponsorship of the European Judo Union ©Fighting Films

Fighting Films has continued its sponsorship of the European Judo Union (EJU) after saying it was not deterred by the uncertainty caused by the coronavirus pandemic.

The British company has been involved with international judo for more than 30 years and is regarded as the "gold standard" in its field.

It produces coaching and tournament videos, as well as tatami, judogis and books.

"The changing political climate and economic difficulties associated with the pandemic have not deterred Fighting Films from investing," a a statement on the EJU website said.

Fighting Films said it was important to connect with their friends in Europe in the aftermath of Brexit.

"There is no question of the EJU's importance as the strongest continental union in international judo and it is not surprising that Fighting Films should find the partnership with the EJU an attractive and hugely beneficial arrangement," the company said.

"Judo has been deeply affected by the global pandemic and its impacts are likely to be felt for a long time to come. 

Judo, like all sports, faces a challenge to bounce back from the coronavirus pandemic  ©Getty Images
Judo, like all sports, faces a challenge to bounce back from the coronavirus pandemic ©Getty Images

"However, with vaccination programmes being rolled out we are beginning to see an easing of restrictions in many countries. 

"We can perhaps begin to look forward to a return to some degree of normality, maybe by the next World Championships. 

"Over and above the cut and thrust of international competition there is a real need for recreational and grassroots judo to be freed from the restrictions imposed by COVID-19. 

"Our company is unusual in that it is focused entirely on judo and not distracted by commitments to other martial arts. 

"This does mean, however, that we are dependent on judo's success and for that reason we are eager to play our part in supporting that success. 

"We do not underestimate the task ahead of the EJU and sport as a whole. 

"Fighting Films will be there, as it has been for the past three decades plus, to work with its partners at growing and developing the sport in every way it can."