The appointment follows the recent signing of a Memorandum of Understanding between the APC and UNICEF to promote the rights of children and youth with disabilities, and to work together for their greater inclusion into society.

In his new role on behalf of UNICEF, Rashed will help give children a voice and bring their needs to the attention of decision-makers, contributing to UNICEF’s advocacy and work to achieve all child rights.

"As a national ambassador for the UAE, I hope I can contribute to my full potential and work towards the goals of UNICEF, not only in UAE, but also in Asia and around the world," said Rashed.

"The appointment has come at the right time as we are set to implement the APC’s new strategic plan for the next four years; in addition, our mission also aligns with UNICEF’s to use sport to empower youth with disabilities and promote social inclusion."

Eltayeb Adam, UNICEF Representative for Gulf Area office, said: "The appointment of Majid Rashed as a national ambassador for UNICEF in the United Arab Emirates is a step in his long path to support children’s rights, especially the most vulnerable children.

"We have many opportunities and events this year - including Ramadan campaign for children, Dubai Expo 2020, among many others and others - to spread awareness about children’s rights, re-imagine and build a better world after COVID-19 pandemic, and to place the children at the centre of all programmes and policies."

Rashed's appointment will run for two years.