The Voice has become the first official media partner of the 2021 Rugby League World Cup ©RLWC 2021

The Voice, the only national black newspaper operating in the United Kingdom, has become the first official media partner of the 2021 Rugby League World Cup in England.

Organisers of the tournament confirmed it had entered into a partnership with the monthly publication, founded in 1982 and owned by Jamaica National Group.

The 2021 tournament, set to run from October 23 to November 27, will also be the first to feature Jamaica after they qualified for the men's event.

"This is a hugely significant, relevant and exciting partnership for the 2021 Rugby League World Cup," said Jonathan Neill, the commercial director for the tournament.

"The tournament's strategy is centered on inclusion and creating positive social impacts within communities. 

"The Voice has championed diversity across the UK and celebrated black excellence in all industries, including sport, for nearly 40 years and will help Rugby League World Cup 2021 connect, learn and grow."

The 2021 Rugby League World Cup is set to be held between October and November next year ©Getty Images
The 2021 Rugby League World Cup is set to be held between October and November next year ©Getty Images

The Voice's sports and features editor, Rodney Hinds, has been a member of the Organising Committee's Business Advisory Group since 2019 and supported the creation of the tournament's diversity and inclusion action plan.

"Diversity, equality and inclusion are so important," said Hinds.

"Without it, those with talent and ability might never get their opportunity.

"Rugby League World Cup 2021 is groundbreaking in its approach to these areas, and we know sport has the power to create positive change. 

"By working together we can create profile, visibility but also importantly tangible actions and impacts for our readers and communities.

"Jamaica being in the 2021 Rugby League World Cup is a time for celebration and also inspiration. 

"The tournament is about 'The Power of Together' and is committed to be a powerful force for good, including the fight against racism and discrimination. 

"The sport of rugby league has a history of breaking down barriers, including Clive Sullivan being Great Britain's first black sports team captain in 1972. 

"Our partnership is about working together to continue to create change on pitches, clubhouses, terraces, boardrooms, media and communities."