The Gemdale Sports marketing programme has been launched for the FIS Freestyle Ski, Freeski and Snowboard World Championships in Zhangjiakou ©Getty Images

The Gemdale Sports marketing programme has been launched for the International Ski Federation (FIS) Freestyle Ski, Freeski and Snowboard World Championships in Zhangjiakou, a test event for the Beijing 2022 Winter Olympics.

Gemdale Sports, the exclusive global commercial partner for the 2021 FIS World Championships, held the launch virtually.

It was attended by Zhangjiakou 2021 secretary general Guo Ying, FIS secretary general Sarah Lewis, Gemdale Sports chief executive Eddy Liu and chief commercial officer Marcus Kam.

Kam introduced the three-tier sponsorship structure and key benefits of each tier for commercial partners. 

The real estate company is hoping to connect brands and companies with the World Championships, as well as other winter sport events in China.

The FIS World Championships in Zhangjiakou is set to be a test event for Beijing 2022 ©Getty Images
The FIS World Championships in Zhangjiakou is set to be a test event for Beijing 2022 ©Getty Images

Competition is due to be held from February 18 to 28 at two of the Beijing 2022 competition venues - Genting Secret Garden in Zhangjiakou and Shougang Industrial Park in the Chinese capital.

It is the official test event for the Winter Games, with more than 300 members of the media expected to cover the event. 

"I sincerely wish that all enterprises will actively participate and help deliver a successful Zhangjiakou 2021 World Championships together with us," said Guo.

"We are confident that Zhangjiakou 2021 will deliver enormous return of investment to sponsors and therefore contribute to the hosting of a splendid, extraordinary, and excellent Olympic event."