The 2019 ICC Men’s World Cup, won by England, generated a total economic impact to the United Kingdom of more than £350 million ©Getty Images

The 2019 International Cricket Council (ICC) Men’s World Cup generated a total economic impact to the United Kingdom of more than £350 million ($447 million/€402 million), it has been claimed.

The findings of an economic impact and benefits analysis carried out on behalf of the ICC by The Sports Consultancy show that the tournament generated almost £350 million of economic impact through additional money spent in the host economy by event visitors and organisers as well as business-to-business supplier contracts and broader consumer spend.

More than half a million bed nights were generated, with an income of £46.5 million ($59.4 million/€53.3 million), thanks to almost 650,000 out-of-town spectators, 128,385 of whom were international ticket buyers.

London attracted the most direct economic impact of almost £65 million ($83 million/€75 million), while semi-final host cities Manchester and Birmingham attracted a direct economic impact of £36.3 million ($46.4 million/€41.6 million) and £29.7 million ($37.9 million /€34.1 million), respectively.

The live coverage of the event reached a global cumulative average audience of 1.6 billion viewers, while digital video content netted more than 4.6 billion views.

"The ICC Men’s Cricket World Cup 2019 was an outstanding success across all measures which is further underlined by this report and the significant contribution of £350 million it has brought to the UK economy," ICC chief executive Manu Sawhney said.

"This makes it one of the biggest sporting events in the UK in recent history."

The ICC Men's World Cup was one of the world’s most-watched sporting events in 2019 ©ICC
The ICC Men's World Cup was one of the world’s most-watched sporting events in 2019 ©ICC

Sawhney added: "ICC events provide a wonderful platform to connect more deeply with a diverse audience of hundreds of millions of fans and to aggregate audiences like never before even in our increasingly fragmented world.

"The rise of cricket tourism is clearly demonstrated with almost 20 per cent of attendees coming from overseas and a total of 85 per cent of ticket buyers coming from out of town, with cricket fans increasingly prepared to travel to support their team. 

"We expect this trend to continue to rise as the Asian sub-continent continues rapid economic growth.

"We are currently in the process of getting expressions of interest from our members to host future events, post 2023, as part of our ambitions to grow the game globally. 

"This report clearly demonstrates staging ICC events not only provides our host countries with the opportunity to showcase the very best they have to offer to an enormous global audience, but that they are also a major global driver for social, cultural and economic impact."

England won the ICC Men's World Cup for the first time after beating New Zealand in a hugely dramatic final at Lord's in London.

With both teams scoring the same number of runs, the match was decided by the first super over in a one-day international.