The new logo, reflecting the Golden Jubilee, will be used throughout the year, and the past five decades are set to be commemorated at the European Athletics Convention in Estonia's capital Tallinn from October 15 to 17.

Although European Athletics was founded in 1970, the organisation can trace its origins back almost a century.

In 1932, what was then the International Amateur Athletics Federation (IAAF) created a special committee to explore the possibility of organising a European championships in athletics.

The following year, the IAAF Council appointed a permanent European Committee.

The Committee met for the first time in Budapest in January 1934, with the first European Athletics Championships staged later that year in Turin.

Subsequently, the Committee was elected every four years by the whole membership of the IAAF and, from 1966, exclusively by the IAAF Member Federations (MFs) in Europe.

Its aims and objectives included expanding the European competition programme, and the 1960s were a particularly busy time with the addition of what was then the European Cup, first staged in 1965.

The European Cup later became the European Athletics Team Championships, and then the European Indoor Games, first held in 1966 and replaced by the European Athletics Indoor Championships in 1970.

In November 1969, at a meeting of the Committee in Bucharest, the Association of the European Members of the IAAF was formed and its constitutional rules were confirmed at the following year's IAAF Congress.

These rules came into force at the first European Athletic Association (EAA) Congress in Paris in November 1970, after which the organisation was known as such.

The EAA's role included the further development of the European competition programme, the development of the sport at all levels in Europe and supporting its MFs.

It was legally reconstituted in Switzerland in 2003 and the headquarters were moved to Lausanne as of January 1 2004.

The brand name European Athletics was adopted in 2004 following the move to the Olympic capital and a new Constitution, reflecting various changes to the organisational structure and working practices of the EAA, was adopted by an Extraordinary Congress in October 2005.

Svein Arne Hansen became the fifth President of European Athletics at the Congress in Slovenian town Bled in April 2015.

The Norwegian was re-elected to serve another four-year term at the 26th European Athletics Congress in Prague in April 2019.