The deal will see BFL Canada become the title sponsor of training, evaluation and selection camps for Canada’s national women’s team, women's development team and and women’s under-18 team. 

It is also now the title sponsor of the female coaches of the year programme, recognising two female coaches, one high performance and one grassroots, from each province. 

BFL Canada will select a national winner in each category to acknowledge and celebrate their contributions to the game.

"We are proud to welcome BFL Canada to our family of corporate partners and look forward to collaborating to encourage participation in sport through grassroots programming and coaching opportunities," said Scott Smith, President and chief operating officer of Hockey Canada. 

"With its on-going support of the Hockey Canada Foundation, this partnership will be beneficial to females in hockey and have a positive impact on both players and coaches given our mutual goal to promote and inspire females in sport."

BFL Canada is already a partner of the International Ice Hockey Federation Women’s World Championship until 2024. 

"In sports as in business, surpassing yourself, being disciplined and working as part of a team are essential values," said BFL Canada President Barry F. Lorenzetti.

"All athletes from beginners to Olympic champions have one thing in common – passion. 

"BFL Canada wants to be part of this journey by funding these initiatives and encouraging others to join us. 

"Today, the future of women’s hockey is a little brighter."