The Cricket World Cup won by England reportedly produced record digital numbers ©Getty Images

The International Cricket Council (ICC) has claimed this year's World Cup delivered record-breaking digital content numbers.

According to the governing body, the figures prove that the tournament remains as one of the world's most watched sporting events.

Video content is said to have exceeded 4.6 billion views while more than 3.3 billion minutes were reportedly watched across Facebook and YouTube.

There were also 31 million tweets on Twitter using the hashtag #CWC19.

More than 14 million new followers have been added across ICC and World Cup social media platforms while the official mobile app for the tournament was number one in several countries in the App Store and Google Play Store charts.

Hosts England won the World Cup, held between May and July, after a dramatic final which saw them beat New Zealand on most boundaries scored following a super over.

The match which garnered the most engagement on Twitter, however, was the group clash between fierce rivals India and Pakistan.

The most-watched video on Twitter showed India captain Virat Kohli ask fans to show more respect to Australia batsman Steve Smith, who served a one year ban from March 2018 after his involvement in a ball tampering cheating scandal.

Huge social media numbers have been reported for the tournament ©Getty Images
Huge social media numbers have been reported for the tournament ©Getty Images

"The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content," said ICC chief executive Manu Sawhney.

"The ICC's focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game, has been driven by data and analytics."

Aarti Dabas, the ICC's head of media rights and digital, added: "Fans want to be closer to the action and immersed in the sport. 

"That means highlights, analysis, behind-the-scenes team, fan and player content, news, statistics – all of these and more are now the expectation, not the unique or the differentiation.

"Throughout the ICC Men's Cricket World Cup 2019, we have used insight to deliver a wide variety of content that brings more fans closer to the game. 

"An outstanding planning process was complemented by an agile team during the event. 

"This enabled us to anticipate and respond to the demands of cricket's one billion plus fans around the world and make this World Cup the most digitally consumed ever."